Built Instagram Content Library
for Busy Brewery Owners
The Challenge
Phil and Gail Winters, owners of GoodLot Farm & Farmstead Brewing, had been managing their Instagram since 2012. Constant content creation was becoming stressful amid their other brewery responsibilities.
The Process
Through research and interviews, we developed a strategic shot list to capture GoodLot's premium yet rustic vibe. We photographed products, farm and brewery lifestyle imagery, employees and customers, plus creative drone images & footage. All content was professionally retouched and delivered within 5 days.
The Results
Phil and Gail now have a content library for 2025/2026, eliminating posting pressure so they can focus on high-value business tasks. The photos have added likes & engagement on Instagram and even helped recruit new employees (see below).
Instagram post helps GoodLot hire new employees.
Phil used one of our shots to recruit a delivery driver. The post was shared 30 times on Instagram and successfully filled both that position, and a front-of-house manager role for the brewery's retail location.
“What a pleasure working with Rob. We are very excited to share his photos far and wide. So much creativity! Really appreciate all the hard work and art being shared with us. 100% recommend!”
- Phil Winters | GoodLot Brewing Co.
Boost your business with photos & video