Lorenz Conveying Products:
One 2-day shoot.
One year of LinkedIn content.
The Process
With Tracy Kerr providing creative direction, Orbit Creative spent two days shooting photos, videos and drone aerials at Lorenz's Cobourg facility. Photos and videos were captured simultaneously at each setup to minimize disruption to the floor.
The Challenge
Lorenz manufactures conveying products for food, plastics, chemical, grain and aggregate industries worldwide. Their marketing coordinator, Tracy Kerr, was managing a LinkedIn presence, with very little professional content to draw from.
The Results
Lorenz now has a professional photo and video library to carry their LinkedIn marketing through 2026 and beyond. Tracy has been able to design new LinkedIn content using the fresh visual assets.
“Pulling from the new photo & video library has allowed us to start designing ads that show the current team at Lorenz. We’re not only getting attention on LinkedIn, but our featured team-members feel included."
Tracy Kerr, Marketing Coordinator, Lorenz Conveying Products
Video interviews that inform & engage
Eight interviews shot by Orbit Creative. Production, creative direction and editing by Tracy Kerr.
Every department covered, so Lorenz has LinkedIn content to share all year long, and into the future.
Every department
covered so Lorenz never runs out of stories to tell.
Team-members from
sales, engineering,
logistics and management
were all interviewed, with supporting b-roll shot over two days.
Tracy edited and produced each video, turning raw interview footage into finished LinkedIn content.
B-roll that “Stops the Scroll”
To complement the interviews, Orbit Creative shot engaging b-roll including:
Slow motion video | To show industrial processes in a way that fascinates & educates.
Drone shots | To set the location and show unique angles of the facility.
Slo-mo video | “Grinding sparks”
Slo-mo video |“Welding smoke”
Drone | Location & Facility shots
Photos of people, products & processes
Under Tracy’s creative direction Orbit Creative also shot a full library of photo assets, so Lorenz can create content and ads throughout the year.
LinkedIn posts featuring photos of Lorenz team-members:
Design and creative direction by Tracy Kerr. Photos by Orbit Creative.
LinkedIn posts featuring videos of Lorenz team-members:
Design, editing and creative direction by Tracy Kerr. Video by Orbit Creative.
“Pulling from the new photo & video library has allowed me to start designing ads that show the current team at Lorenz.
We’re not only getting attention on LinkedIn, but our featured team-members also feel included.
If you’re an Ontario manufacturer looking for great content to tell your story, I recommend Rob at Orbit Creative without hesitation.”
Tracy Kerr | Marketing Coordinator
Lorenz Conveying Products
Looking to boost business with a
fresh content library of photos & video?